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| Children’s Traffic Training Park |
Ludhiana, July 28, 2021 (News Team): Instilling positive awareness on road safety habits and safe driving habits in the city, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) and Municipal Corporation of Ludhiana celebrated the 5th anniversary of the Children’s Traffic Training Park in Model Town in the august presence of Sh. Balwinder Singh (Sub Divisional Officer, Ludhiana).
In July 2016, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) in collaboration with Municipal Corporation of Ludhiana inaugurated their first traffic training park in Punjab at Ludhiana. Based on the mini-city concept, the traffic park simulates real road conditions like traffic signals, zebra crossings and speed breakers etc.
Driving road safety awareness in the city, HMSI announced that through its daily trainings for all age groups, it has educated over 1.45 lac people of Ludhiana (more than 1.05 lac kids + over 40,000 new and existing riders including both male and females) since its inception.
Elaborating on spreading road safety awareness Prabhu Nagaraj, Senior Vice President - Brand and Communication, Honda Motorcycle and Scooter India Pvt. Ltd said, “For HMSI, spreading Road Safety awareness to all age groups has always been a priority. In July 2016, we initiated the Children’s Traffic Training park project in Ludhiana with the full support of Ludhiana Municipal Corporation. Today, we are delighted to share that we have educated over 1.45 lac people of the city – from 5 year-old children who will be the riders of tomorrow to existing riders, while empowering new female riders journey to become independent riders. Moving forward in the new normal, we continue to cultivate healthy road safety manners through our digital outreach program Honda Road Safety E-Gurukul.”
Honda Motorcycle and Scooter India Pvt. Ltd’s CSR commitment towards Road Safety:
For Honda globally, road safety comes first. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Today HMSI’s road safety awareness initiative has already spread to over 40 lac Indians. Its team of skilled safety instructors conduct daily programmes at its 10 adopted traffic parks across India and 7 Safety Driving Education Centres (SDEC).
Not only this, all 1000+ dealerships of HMSI across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given pre-delivery safety advise (PDSA) before they start riding at every dealership across India.
Additionally, ensuring that learning doesn’t stop in the New Normal, HMSI started the digital road safety education initiative - Honda Road Safety E-Gurukul. Since its start in May’20, this initiative has sensitized 5 lac+ Indians on importance of being aware and responsible road users.