Ludhiana, November 06, 2023 (News Team): Schneider Electric, the global leader in the digital transformation of energy management and next-gen automation solutions, has kicked-off the Schneider ElectricInnovation Yatra to mark the 60th anniversary of company’s operations in India. As part of this Yatra, Schneider Electric’s carbon neutral Mobile Innovation Hubtoday was stationed atHotel Rigal Blu, Chandigarh Rd, Sector 38, Ludhiana, attracting a footfall of policy makers, corporate bodies, government officials, students, and individuals. Previously, the Innovation Hub has travelled to Delhi, Noida, Gurugram, Faridabad, Manesar, Bhiwadi, Kundli, Yamuna Nagar, Chandigarh and Mohali.
This carbon neutral Yatra will travel to 60+ cities in India, with the aim to highlight Schneider Electric’s 60-year journey in the country and the continued commitment to support nation building by imparting knowledge around advancements in IoT, Electricity 4.0, Digitization and Sustainability within the Energy management and NextGen automation space. It aims to spread the message of sustainability and digitization by connecting with over 20Mn+ citizens, corporates, industry experts, policymakers, partners, customers, farmers, electricians, institutes, government, and more. The eco-friendly mobile hub is powered by recyclable materials and renewable energy including Luminous solar panels and showcases IOT enabled solutions, connected product offers, journey of the group in India, contribution and commitment to India’s growth and a special ‘Green Yodha’ Sustainability Zone.
Speaking about this initiative, Deepak Sharma, Zone President – Greater India and MD and CEO, Schneider Electric India said, “Our 60 years of presence in India is a testament to our enduring commitment to the nation's progress. Schneider Electric now has 37000+ employees, 30 manufacturing sites in India, making it the 3rd largest market and one of the 4 global hubs for the group. The Schneider Electric Innovation Yatra is a unique platform to connect and engage with our stakeholders, celebrate our achievements, and showcase our commitment to driving sustainable innovations and digitization. We believe, the vision of building resilient and sustainable India during Amrit Kaal, can be achieved through collaborative actions. I am deeply indebted to our customers, partners and employees for their continued trust and support.”
Highlighting the company’s focus on responsible marketing, Rajat Abbi, Vice-President- Global Marketing, Chief Marketing Officer, Schneider Electric India, said, “This carbon neutral Yatra will cover the length and breadth of the country to create awareness around sustainable, digital, and next-gen automation solutions being offered by Schneider Electric. This unique campaign is an extension of our flagship Green Yodha initiative aiming to reach a wider and diverse audience, and have more stakeholders join the good fight against climate change. Our marketing playbook has 4P’s purpose, partnerships, planet and performance and this initiative will have a unique blend of digital, physical, social and omni-channel presence reaching millions of Indians.”
Schneider Electric is present in the Indian market with multiple popular brands including Schneider Electric, LandT Electrical and Automation, Luminous, AVEVA, to name a few. Schneider Electric is a leader in Energy management, NextGen automation and Sustainability solutions for diverse industry segments. LandT Electrical and Automation (EandA) offers a wide range of products, solutions and turnkey services for electricity distribution, automation, and control, across various sectors. Luminous Power Technologies is a trustworthy brand with a wide range of innovative products in the power backup, and residential solar space. AVEVA is a global leader in industrial software, driving digital transformation and sustainability - offering partnership for our customers from Grid to Plug, Equipment to enterprise, component to cloud.
The Schneider Electric Innovation Yatra will connect with India’s diverse ecosystem, from citizens to corporates, from farmers to institutions and more. It aspires to simplify climate change for the masses by showcasing innovative solutions and create Green Yodhas, the climate warriors of tomorrow.