Mahindra Launches ‘THE’ SUV: Thar ROXX

Ludhiana, August 20, 2024 (News Team): Mahindra & Mahindra Ltd. has launched the Thar ROXX, a new SUV designed to disrupt the market with its bold design and powerful performance. Priced starting at ₹12.99 Lakh, the Thar ROXX is built on the All-New M_GLYDE platform, offering a smooth ride and precise handling. It has been rigorously tested in extreme conditions, ensuring reliability and robustness for diverse terrains. Bookings for the Thar ROXX will open online and at Mahindra dealerships from Oct 03, 2024, and Test Drives will start from Sept 14, 2024. Deliveries will commence this dussehra, ensuring customers can enjoy their new Mahindra SUV as soon as possible.

The Thar ROXX features advanced safety and performance technologies, including the G20 TGDI mStallion and D22 mHawk producing Max. Torque of 380 Nm and 370 Nm respectively for strong, reliable performance.The versatile transmission choices encompass a 6-speed manual and a 6-speed AISIN torque converter automatic transmission, ensuring seamless shifts and impressive acceleration. A range of luxurious features and a flat floor design in the second row for increased passenger comfort enhance the appeal. Safety is paramount as Thar ROXX is engineered to achieve the highest B-NCAP safety rating and offers best-in-class crash performance. It comes standard with 6 airbags, 3-point seat belts and seat-belt reminder for all seats along with passenger airbag on/off for child safety, ISO-FIX child seats with top-tether, among others, providing comprehensive protection for all occupants. It L2 ADAS (1R1V) suite with 10 features including Automatic Emergency Braking (AEB), 360-degree surround view system with blind view monitor, adaptive cruise control which adds to the safety, comfort and convenience.The Tyre Pressure Monitoring System (TPMS) and Tyre Direction Monitoring System (TDMS) add an extra layer of safety. Thar ROXX is equipped with Electronic Stability Program (ESP) 9.3 system with BLD (Brake locking differential).

Designed at the Mahindra India Design Studio (MIDS) in Mumbai, engineered at the Mahindra Research Valley (MRV) near Chennai, and developed and tested at the Mahindra SUV Proving Track (MSPT), the Thar ROXX is built at Mahindra's advanced facility in Nashik. This SUV embodies the expertise and innovation of Mahindra’s global design and engineering teams. This SUV embodies the expertise and innovation of Mahindra’s global design and engineering teams. It boasts the 4Xplor System for superior traction through Electronic Locking Differentials, making challenging terrains feel effortless. India's first Crawl Smart Assist which offers precise low-speed control combined with IntelliTurn that enables effortless tight turns, enhances the maneuverability in challenging environments. Boasting best-in-class approach, departure, and ramp-over angles, along with a 650 mm water-wading depth, the Thar ROXX is prepared for any adventure.
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